FOR IMMEDIATE RELEASE
Tuesday, November 12th, 2013

COWBOYS-SAINTS ON NBC’S SUNDAY NIGHT FOOTBALL #1 PRIMETIME SHOW OF WEEK IN RATING, VIEWERSHIP & DEMOS

Most-Watched Non-NFL Kickoff Saints Primetime Game in 20 Seasons

NBC NFL Telecasts Rank as 8 Most-Watched Primetime Shows Since Sept. 

STAMFORD, Conn. – November 12, 2013 – The New Orleans Saints’ lopsided 49-17 victory over the Dallas Cowboys on Sunday Night Football was the week’s most-watched primetime program, drawing an average of 21.1 million viewers on NBC, according to official live plus same day national data released today by The Nielsen Company.

The 21.1 million viewers for Cowboys-Saints marks the eighth time that an NBC NFL telecast topped 20 million viewers this season, accounting for TV’s eight most-watched primetime shows since September based on  live plus same day data.

Cowboys-Saints topped last season’s Week 10 SNF game (Houston-Chicago, 20.9 million viewers) and ranks as the most-watched, non-NFL Kickoff primetime game featuring the Saints in 20 seasons (Cowboys-Saints, 27.6 million on ABC, 12/19/94).

The Saints’ runaway victory – highlighted by four Drew Brees touchdown passes — on Sunday Night Football (8:31-11:34 PM ET) also posted the week’s highest primetime rating (12.3/20) and a 7.8 rating in the Adult 18-49 demographic to better by 26% the night’s second-ranked show (The Walking Dead, 6.2).

NBC is averaging 21.5 million viewers per NFL regular-season telecast, the network’s best 10-week start since acquiring the SNF package in 2006.  Primetime TV’s most-watched show this fall, Sunday Night Football has been primetime’s #1 show for each of the past two television seasons.

TOP METERED MARKETS FOR COWBOYS-SAINTS:

  1. New Orleans
 56.2/73
  1. Dallas
 30.3/47
  1. San Antonio
 22.6/34
  1. Austin
 21.5/35
  1. Albuquerque
 20.1/30
  1. Richmond
 20.1/29
  1. Memphis
 18.4/25
  1. Charlotte
 17.0/28
  1. Las Vegas
 16.6/26
  1. Norfolk
 16.4/24

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