FOR IMMEDIATE RELEASE
Tuesday, October 15th, 2013

REDSKINS-COWBOYS ON NBC’S SUNDAY NIGHT FOOTBALL #1 PRIMETIME SHOW OF WEEK IN RATING, VIEWERSHIP & DEMOS

SNF Posts Highest NFL Primetime Viewership in 17 years vs. MLB LCS Game 

TV Season to Date: NBC NFL Telecasts Top All Primetime Shows in Rating, Viewership & Most Demographics 

STAMFORD, Conn. – October 15, 2013 – The Washington Redskins-Dallas Cowboys matchup on Sunday Night Football was the week’s most-watched primetime program, drawing an average of 22.1 million viewers on NBC, according to official live plus same day national data released today by The Nielsen Company.

SNF’s 22.1 million viewers for Redskins-Cowboys is the highest for a primetime NFL game against an MLB League Championship Series game in 17 years (49ers-Packers on ABC, 10/14/96) and is up 11% from last year’s Week 6 SNF game (19.9 million for Packers-Texans).

In addition to ranking #1 in viewership, the 31-16 Cowboys victory on Sunday Night Football (8:31-11:25 PM ET) posted the week’s highest primetime rating (12.7/20), and was primetime’s top show in the Adults and Men 18-34, 18-49 and 25-54 demographics. SNF was also #1 in primetime among Women 18-34, and tied for tops with The Voice in Women 18-49.

For the television season-to-date, SNF ranks first among all primetime shows in live plus same day household rating, average viewership, and the Adults and Men 18-34, 18-49, 25-54 and Women 18-34 demographics. Sunday Night Football has been primetime’s #1 show for each of the past two television seasons.

Through seven NFL telecasts, NBC is averaging 21.9 million viewers — the third consecutive year with a 21.5+ million average at this point in the season.

TOP METERED MARKETS FOR REDSKINS-COWBOYS:

  1. Dallas
35.5/52
  1. Washington, DC
34.1/52
  1. Richmond
32.7/45
  1. Norfolk
25.4/35
  1. San Antonio
25.1/39
  1. Austin
22.5/38
  1. Albuquerque
21.8/32
  1. Greensboro
18.9/27
  1. Las Vegas
18.4/29
  1. Tulsa
17.6/26

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