FOR IMMEDIATE RELEASE
Friday, September 20th, 2013

THE SUNDAY NIGHT FOOTBALL BUS TRAVELS TO PITTSBURGH THIS WEEK

Stamford, Conn. – September 20, 2013 – NBC Sports Group’s Sunday Night Football bus travels to Pittsburgh this week as the Pittsburgh Steelers host the Chicago Bears on Sunday Night Football.

This week’s Pittsburgh destinations include:

Friday PM, Sept. 20 Clairton High School football game against Monessen in Clairton, Pa.
Saturday AM, Sept. 21 Pop Warner game in North Allegheny
Sunday, Sept. 22 Heinz Field on Art Rooney Ave leading up to Sunday Night Football

 

THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS

  • The 304 square-foot bus is wrapped with images of NFL players, Carrie Underwood and the 2013 SNF schedule (for images, click here).
  • The SNF bus will drive more than 17,000 miles across the country through the season, and cross the country at least three times.
  • There will be 18 game day stops over 17 weeks (for the 2013 SNF schedule, click here).
  • The bus will have four stops per week in each local market.

 

NBC’s Sunday Night Football coverage featuring San Francisco vs. Seattle will begin at 7 p.m. ET with Football Night in America. For more information about this week’s NFL coverage, click here.

ABOUT THE SUNDAY NIGHT FOOTBALL BUS

The Sunday Night Football bus made its debut Sept. 8 in Dallas and continues to Seattle this week. The Sunday Night Football bus will travel to all 17 SNF games, and the Thanksgiving night game in Baltimore, arriving in each city two or three days prior to each game.  The bus makes stops at local landmarks and events in each market before making its way to the game site for a full Sunday at the stadium, giving fans the opportunity to interact with America’s most-watched primetime television show. Integrated marketing agency CSE collaborated with NBC Sports Group’s marketing team on the Sunday Night Football bus, and manages all tour stops for the entire campaign.

The Sunday Night Football bus incorporates exclusive activities and social media both inside and out. SNF‘s Facebook, Twitter and Instagram accounts along with the #SNF hashtag will be displayed on the exterior. Once on the bus, fans and visitors can tweet and post photos of themselves in the broadcast positions occupied by Al Michaels and Cris Collinsworth from a mock SNF studio.

Also, along for the ride will be four SNF “Fans of the Week” chosen based on their social media activity, team pride and SNF fandom. In each home market, the SNF “Fans of the Week” will be given a VIP experience that includes a trip on the bus and game tickets.

Fans who can’t visit in person can “Follow The Bus” when it hits the road at NBCSports.com/FollowSNF, which will include an interactive map, a behind-the-scenes look at the Sunday Night Football crew and talent, plus content from the bus itself. Fans can also contribute to the map by uploading their own photos sharing and showing their SNF and team pride.

“THE SUNDAY NIGHT FOOTBALL”

For the second consecutive season NBC Sports will present “The Sunday Night Football,” a custom made football from Wilson, which will travel with the SNF crew all season long on the SNF bus alongside 2012’s “The Sunday Night Football.” Fans of SNF on Facebook and Twitter will be able to keep up with “The Sunday Night Football on the SNF Facebook page, follow its path through each city and recommend where it should visit while in town. In addition, fans can visit NBCSports.com/FollowSNF.

At the end of each SNF game, “The Sunday Night Football” will be signed by the player of the game. Photos, video and stories around “The Sunday Night Football and its travels will live on Facebook, Twitter, and SNF All-Access.

Week  Player Game Date
*Week 1 Peyton Manning Ravens at Broncos Thurs. Sept. 5
Week 1 Tony Romo & Sean Lee Giants at Cowboys Sun. Sept. 8
Week 2 Marshawn Lynch & Richard Sherman 49ers at Seahawks Sun. Sept. 15
*NFL Kickoff 2013

 

ABOUT CSE

Founded in 1986 as an athlete management and marketing firm, CSE (www.groupcse.com) has evolved into one of the longest-running and most-diversified independent marketing agencies in the country. CSE helps businesses and brands connect with consumers and fans through multi-dimensional strategy building and execution across a wide range of diversified areas, including strategic sponsorships, experiential marketing, social media campaigns, digital, media content creation, multicultural, advertising, analytics, communications and PR, talent management and more.

– NBC SPORTS GROUP –