FOR IMMEDIATE RELEASE
Tuesday, July 30th, 2013
YAHOO! SPORTS & NBC SPORTS GROUP LAUNCH TWO NEW PROGRAMS TO AIR ACROSS BOTH TV & WEB
SportsDash with Yahoo! Sports to Air Weekdays, Debuts Aug. 19
Weekly Fantasy Football Live—Thursday Night! to Debut Aug. 1
Both Programs to Combine Yahoo! Sports & NBC Sports Personalities
STAMFORD, Conn. – July 30, 2013 – As an extension of their strategic alliance, Yahoo! Sports and NBC Sports Group announced today that they are launching two new programs in August that will air across television and digital platforms, and feature personalities from each company.
- SportsDash with Yahoo! Sports will utilize an innovative digital media wall to aggregate and display fans’ sentiments and interest based around Yahoo! Sports Trends. The technology will integrate and analyze real-time signals from multiple sources, including Yahoo Search, Twitter and Facebook activity, to determine what stories, highlights and personalities are accelerating with fans in the moment. It debuts August 19.
- Fantasy Football Live—Thursday Night! will combine the best of both companies’ fantasy football expertise, including unique metrics from Yahoo! Sports’ leading fantasy football platform, and full integration with NBC Sports’ premiere fantasy sports information site, Rotoworld.com. It debuts this Thursday night, August 1.
“We are very excited to extend our relationship with NBC Sports in an innovative way that combines the best of broadcast and digital media,” said Kenneth Fuchs, vice president of Yahoo! Global Media and head of Yahoo! Sports and Games. “Bringing Fantasy Football Live to Thursday nights – on both NBC Sports and Yahoo! Sports platforms – will give millions of fantasy players an edge heading into the Thursday night game and the weekend. And SportsDash is really by the fans and for the fans — a daily pulse on the stories, highlights, and news driving their conversations – online and on-air.”
“Given the digital success we’ve already experienced with Yahoo! Sports, we are thrilled to be extending our strategic alliance to new heights with, not one, but two new programs that cut across both linear and digital,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “The weekly program will tap into our combined fantasy football assets that are second-to-none in the space, providing viewers with unparalleled analysis. SportsDash will use cutting-edge technology to identify the hottest topics in sports, and then will tap into our combined deep roster of experts and insiders to bring viewers closer those stories.”
SportsDash with Yahoo! Sports
SportsDash with Yahoo! Sports begins August 19 and is an innovative show that spotlights and advances the day’s hottest sports topics using next generation, Yahoo! Sports Trends, social media data, expert reporting, breaking news and advanced story telling. It will air weekdays from Noon-1 p.m. ET on NBC Sports Network.
A complementary, digital-only show will stream live from 1-1:15 p.m. ET on both Yahoo! Sports and NBCSports.com. In addition, it will be available across mobile platforms through the NBC Sports Live Extra app.
Hosted by NBC Sports’ Dave Briggs and Carolyn Manno, SportsDash with Yahoo! Sports will showcase front-line Yahoo! Sports, Rivals.com and NBC Sports analysts and insiders — including Yahoo!’s award winning experts like Adrian Wojnarowski, Pat Forde, and Dan Wetzel, and NBCSports.com’s Joe Posnanski — to discuss the hottest stories and issues that are resonating with fans in sports each day.
|Noon-1 p.m.||NBC Sports Network|
|1-1:15 p.m.||Yahoo! Sports’ website, NBCSports.com, NBC Sports Live Extra app|
Fantasy Football Live—Thursday Night!
Building off of Yahoo! Sports’ popular Sunday live streaming show Fantasy Football Live, Fantasy Football Live—Thursday Night! is a live and on-demand, multi-platform, fantasy football program that will air weekly starting August 1 on NBC Sports Network from 6:30-7 p.m. ET.
Because it airs Thursday night, it will allow fans to configure their teams on the night that most NFL weeks begin. The show will combine the best of both companies’ fantasy football expertise, including unique metrics from Yahoo! Sports’ leading fantasy football platform, and full integration with NBC Sports’ premier fantasy sports information site, Rotoworld.com.
A subsequent, digital-only version of Fantasy Football Live will be available live from 7-7:30 p.m. ET, as well as through video-on-demand across web and through mobile devices on both Yahoo! Sports and NBCSports.com.
NBC Sports’ Erik Kuselias will be joined by a mix of Yahoo! Sports, NBC Sports, and Rotoworld fantasy experts, including NBC Sports’ Shaun King, and Yahoo! Sports’ Brad Evans and Brandon Funston. Yahoo! Sports’ Melanie Collins will host the digital show. Rotoworld’s Kay Adams will be a regular contributor for the show across both platforms.
|6:30-7 p.m.||NBC Sports Network||Erik Kuselias|
|7-7:30 p.m.||Yahoo! Sports’ website, NBCSports.com||Melanie Collins|
— NBC SPORTS GROUP —