FOR IMMEDIATE RELEASE
Tuesday, July 2nd, 2013

NBC SPORTS NETWORK POSTS MOST-WATCHED PRIMETIME QUARTER EVER

NBCSN Q2 Primetime Viewership up 17% vs. 2012

NBCSN Tops All Sports Cable Networks in Q2 Primetime Viewership Increase vs. 2012

NBCSN Primetime Viewership up 13% year to date

STAMFORD, Conn. —July 2, 2013 – Buoyed by more live programming hours in the second quarter than ever, NBC Sports Network averaged 633,000 primetime viewers – marking the most-watched quarter in primetime (8-11 p.m.) in the network’s history and a 17% increase vs. last year, according to data released by The Nielsen Company.

NBC Sports Network’s average Q2 primetime viewership increased by 94,000 viewers over 2012, resulting in the largest year-over-year increase among all sports cable networks in the quarter.

In addition, NBC Sports Network posted its most-watched non-Olympic quarter in total day (6 a.m. – 6 a.m.) with an average of 153,000 viewers. Live Q2 programming included the Stanley Cup Playoffs, featuring two games of the Stanley Cup Final, Formula One racing, IndyCar, MLS, pre-game and post-game studio programming, and studio shows The Dan Patrick Show and Pro Football Talk.

SECOND QUARTER RESULTS:

  • NBC Sports Network averaged 633k viewers in primetime (8-11 p.m.) and 153k viewers for total day (6 a.m. – 6 a.m.) during the second quarter of 2013, up 17% and 20% respectively, from the second  quarter in 2012 (539k and 128k);
  • In the Adult 18-49 demo, viewership was up 14% for primetime and 18% for total day programming.

Year to date, NBC Sports Network viewership is up 13% in primetime and up 14% in total day compared to the first half of 2012.

For more information about NBC Sports Group shows and properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com (http://nbcsportsgrouppressbox.com)

–NBC SPORTS GROUP–

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