Tuesday, February 5th, 2013


NEW YORK – February 5, 2013 – NBC Sports Group today named Steven Justman as Vice President, Sales, NBC Sports Ventures. Justman will oversee sales efforts for NBC Sports Ventures’ business portfolio, which includes Alli Sports, the American Century Golf Championship, the National Dog Show and  the Rugby Sevens Collegiate Championship. Justman will begin his new duties immediately, and reports to Ray Warren, EVP & Chief Revenue Officer, NBC Sports Regional Networks & Sports Ventures.

“Steven is a sports marketing and sales veteran with a proven track record of success in the entertainment and media industry,” said Warren. “We are excited to have him join the NBC Sports Group and I’m looking forward to working with him to grow all of our NBC Sports Ventures properties.”      

Prior to joining NBC Sports Sales, Justman served as President of Entertainment, Sales & Marketing for indoorDIRECT, a Television network deployed in major QSR brands across the U.S., where he managed business operations, revenue generation and content strategy.

Before joining indoorDIRECT in April of 2009, Justman served as Executive Vice President & General Manager of Cornerstone, a youth and young adult lifestyle marketing agency. There, Justman was responsible for all business operations, financial performance and growth initiatives for Cornerstone and sister media company Fader Media.


Justman has also held positions as Vice President of Global Media for NBA Entertainment, Vice President of Corporate Consulting at IMG, and Vice President, Sales at Turner Sports.


Justman earned a Masters of Business Administration from Fordham University and a Masters of Sports Management from the University of Richmond. Justman holds a Bachelor of Science in Marketing Management from Syracuse University.


The NBC Sports Ventures Unit, a division of the NBC Sports Group, is charged with acquiring and developing new and existing sports properties for NBC Sports, NBC Sports Network and Golf Channel. Properties under the NBC Sports Ventures umbrella include the American Century Golf Championship, the Tyco Golf Skills Challenge, USA Rugby 7’s World Series and Collegiate Championships, the Dew Action Sports Tour, Red Bull Signature Series, Lucas Oil Motocross Championships and the National Dog Show.