FOR IMMEDIATE RELEASE
Thursday, August 23rd, 2012

DIAL GLOBAL AND NBC SPORTS RADIO ADD TWO-TIME SUPER BOWL CHAMPION RODNEY HARRISON TO LINEUP

Harrison Will Host NFL Weekend Show -- Safety Blitz with Rodney Harrison

NEW YORK, NY, August 23, 2012 – Dial Global (NASDAQ: DIAL) and NBC Sports Radio today announced that Rodney Harrison, the three-time All-Pro and two-time Super Bowl champion, will host a two-hour weekend NFL talk show for NBC Sports Radio. Safety Blitz with Rodney Harrison will debut on the weekend of September 8th, 2012.

In addition to his weekend show, Harrison will be featured during the week with live guest appearances on other NBC Sports Radio talk shows.

Harrison is an analyst for NBC Sports’ Emmy-nominated NFL studio show Football Night in America and has drawn significant critical acclaim for his blunt, hard-hitting style. Harrison began his tenure with NBC Sports as guest studio analyst for the network’s Super Bowl XLIII coverage after retiring from professional football. He won two Super Bowls during his eight-year run with the New England Patriots, which followed nine seasons with the San Diego Chargers. During his 15-year pro career, Harrison made three Pro Bowl appearances, and is the only player in NFL history with at least 30 career sacks and 30 career interceptions.

Harrison says, “I am very excited to add radio to my broadcasting platforms. Safety Blitz will be consistent with my approach on Football Night in America–hard hitting with content that the listener will find entertaining and informative. Our goal is to provide the audience with as much insight as possible all of which will be packed into a fast moving two hour weekend show.”

Chris Corcoran, Executive Vice President, General Manager, adds, “We are thrilled to be able to announce that Rodney will be joining NBC Sports Radio. Rodney’s arrow continues to climb in the media space and we see a very bright future for him in radio”

Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures and International, said, “With the launch of NBC Sports Radio just 12 days away, we are thrilled to add Rodney Harrison to our growing list of talented sports radio personalities. We anticipate Rodney’s transition to radio to be as seamless as his transition was from the football field to television, where he went from being one of the fiercest competitors in the game to one of the most respected voices in the space. He is the latest in what we expect to be many NBC Sports television personalities who will join our radio team.”

For more information on programming, please contact Dial Global at findoutmore@dialglobal.com. Stay tuned for more exciting talent announcements for NBC Sports Radio, launching September 4, 2012.

ABOUT NBC SPORTS RADIO

On June 11, 2012, theNBC Sports Group andDial Global (NASDAQ: DIAL) announced a partnership to create NBC Sports Radio. Launching September 4, 2012, NBC Sports Radio will be distributed to radio stations nationwide by Dial Global. Content will include hourly sports news updates, daily features as well as full-length shows.

About Dial Global

Dial Global (NASDAQ: DIAL) Defines Great Moments in sports, news and entertainment through its radio networks which are heard by over 225 million listeners a week. As America’s leading provider and distributor of audio content to more than 8,500 radio stations nationwide, Dial Global produces over 200 news, sports, talk, music and entertainment programs, services and digital applications, jingles and imaging. For more information, visit www.dialglobal.com.

About NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, NBC Sports Network, Golf Channel, 11 Comcast SportsNets (regional sports networks), NBC Sports Radio Network and NBCSports.com. Together, the assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, MLS, Tour de France, French Open, IndyCar, America’s Cup and many more.

Contact

Jana Polsky

Dial Global

jpolsky@dialglobal.com

212-975-7283

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